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Client
The Social Hub
Role
Concept and copy
Created with
Maurice van der Meijs,
Thomas van Krugten,
Caro Laghezza,
Luke Osborne,
MassiveMusic
Year
2024
WHAT MATTERS
The Social Hub is more than just a hotel; it’s a community and an initiative towards creating a society where everyone has the opportunity to thrive. To deepen the connection with this purpose, we created the brand narrative campaign ‘Make room for what matters’.
The campaign, shot in sunny Barcelona, shows fragments of life at the hubs where different people find the freedom and space for what really matters. Whether it’s making room for new adventures, bold ideas or simply having fun.
#MakeRoomForWhatMatters has been rolled out across 23 hubs in Europe and channels including the website, online video, all social platforms and continues to be a launching point for new brand stories.
Kim Ritskes, 2024 ©