Home
Client
Oxfam Novib
Role
Concept and copy
Year
2022
Climate crisis is an unfair game. Countries that have contributed the least to climate change change are now facing the worst consequences. Unfair, right? That’s why we created Klimaatopoly.
The campaign uses a boardgame as a metaphor to visualise how unfairly vulnerable countries are being treated when it comes to climate justice. Playing as a rich country will give you unfair advantages and make you lots of money, while playing as a poor country will set you up for losing by encountering natural disasters and bills you cannot pay.
The campaign was created to raise awareness and (successfully) gather 130.000 signatures to demand action from world leaders during the UN Climate Change Conference in Egypt, 2022.
Kim Ritskes, 2024 ©