Home
Client
Nederlands Jeugdinstituut
Role
Concept and copy
Year
2022/2023
As a parent, worrying becomes a daily ritual. Out of love and concern, every stage of your child’s growth brings new questions. And navigating endless blogs, videos and opinions can be quite overwhelming.
The NJi (Dutch Youth Institute) is a national knowledge centre that provides research based information about growing up.
To establish the institute as a trusted and valuable resource, we’ve created a campaign that resonates with the questions parents and carers have in a sensitive, heartfelt way.
Kim Ritskes, 2024 ©