Wavemaker
Client
Miele
Role
Concept and copy
Created with
Northwest Productions
Year
2022
Doing laundry isn’t always straightforward. We spill red wine, shrink wool jumpers, and sometimes forget which temperature to use. Miele aims to make laundry simpler with its advanced washing and drying solutions.
That’s why we turned the ten most-Googled laundry questions into a digital campaign, each answering a common query in a relatable, friendly way.
Rolled out across Miele’s global channels, the campaign reinforced the brand’s position as the ultimate laundry expert.
Kim Ritskes, 2024 ©