Home
Client
IKEA Nederland
Role
Concept and copy
Year
2022-2024
IKEA isn’t just a home furnishing brand—it’s a name that we connect to lots of shared experiences. We’ve all been there: leaving with more than we came for, getting overly ambitious with home makeover plans or hunting down the latest viral item.
To bring this connection to life, we created Instagram Reels content that taps right into IKEA culture, serving up relatable moments that aim to create engagement and strengthen the love for IKEA. Keeping it fun, familiar, and a little too close to home—because that’s exactly where IKEA belongs.
Kim Ritskes, 2024 ©