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Client
IKEA Nederland
Role
Concept and copy
Created with
David in den Bosch
Year
2024
Everyone loves a good deal. So when IKEA lowered the price on more than 3000 products, the price drop deserved an equally big announcement to spread the word and invite people to visit the store—both online and irl—for the best affordable finds.
By giving people fun ideas about what they could do with the money they’d save, we brought the world around the product to life and connected it to the brand platform ‘A world of ideas’.
The 360 campaign consisted of playful stop motion videos that were seen on digital and social platforms, as well as DOOH, radio and wrapped trams in multiple cities.
Kim Ritskes, 2024 ©